Swastika Dutta
Founder & Chief Product Officer, Aitihya & Co.

I am Swastika Dutta, Founder and Chief Product Officer of Aitihya. With a specialized background in graphic design, front-end development and product leadership, I oversee the design, development, and user experience strategy that defines Aitihya’s digital presence. Currently pursuing my Bachelor of Technology, I bring a cross-functional perspective to product innovation—blending aesthetics, usability, and cultural depth into every detail of our platform.

At Aitihya, my role is to translate vision into experience. I lead the creative direction, interface design, and development alignment for our digital products, ensuring that each interaction resonates with the essence of Bengal’s artistic legacy. With a deep understanding of design systems, user behavior, and brand identity, I focus on creating a platform that is not only visually captivating but also functionally seamless and emotionally engaging.

My journey as a creator began with a fascination for storytelling through visuals—whether in form, color, or code. Having grown up amidst Bengal’s cultural richness, I’ve always believed that heritage and design are not opposing forces, but complementary elements of a powerful narrative. Aitihya is where that belief comes to life.

As CPO, I am committed to crafting meaningful digital experiences that preserve authenticity while embracing innovation. I take pride in building a platform that upholds the dignity of our artisans and presents their work through a modern, accessible, and beautifully designed lens.

In an increasingly digital world, Aitihya stands as a space where tradition is not just remembered — it is reimagined, revived, and celebrated. Thank you for being part of this journey.

Contact

Mail: duttaswastika1234@gmail.com

Address:

23 No. Road, Natungram, Magra, Hooghly

West Bengal – 712148

India