Rahul Roy
Founder &
Chief Executive Officer, Aitihya & Co.
I am Rahul Roy, Founder and Chief Executive Officer of Aitihya. With a strong foundation in technology and design, I bring a multidisciplinary approach to building purpose-driven digital ventures. I am currently pursuing my Bachelor of Technology in Information Technology, and my professional background includes extensive experience in web development, UI/UX design, digital media strategy, graphic design, and e-commerce development.
Aitihya was conceived as a response to a pressing need — to preserve and promote the rich cultural heritage of Bengal through a modern platform that empowers local artisans. During my academic and professional journey, I came to realize that many gifted creators across rural and semi-urban Bengal are unable to reach a wider audience due to structural limitations — lack of GST registration, limited digital literacy, and inadequate market access. Aitihya seeks to bridge this gap.
My own journey began in a modest neighborhood in West Bengal, where I grew up surrounded by art, tradition, and stories passed down through generations. From a young age, I found myself drawn to both technology and creativity — repairing computers, designing visuals, and eventually teaching myself to code and create digital experiences. I started my first business, Tech Mechanic, as a teenager, offering tech repair services to support my passion. Later, I co-founded Attiray & Co., a creative fashion brand that merges artistic expression with lifestyle design.
These experiences, coupled with my deep connection to my roots, shaped the vision for Aitihya. It represents more than a business — it is a tribute to the artisans, the untold stories, and the cultural soul of Bengal. Every product on Aitihya is a reflection of heritage and craftsmanship, presented through a lens of modern design and functionality.
At Aitihya, we blend traditional artistry with digital innovation to create a seamless platform that not only elevates handmade products but also dignifies the hands behind them. With a deep-rooted passion for both technology and tradition, I am committed to scaling Aitihya as a socially conscious, design-forward brand that reimagines how we experience heritage in the modern world.
Thank you for supporting our vision and being a part of this cultural movement.
Welcome to Aitihya — where tradition finds its voice.
Technology Stack Overview
1. Frontend Development
Languages: HTML5, CSS3, JavaScript (ES6+), TypeScript
Frameworks and Libraries: React.js, Next.js, Tailwind CSS, Bootstrap
UI/UX Tools: Figma, Adobe XD, Sketch
State Management: Redux, React Context API
Animation Libraries: Framer Motion, GSAP
2. Backend Development
Languages: Node.js, Python
Frameworks: Express.js, Django (or Flask)
Authentication & Security: JWT, OAuth 2.0
API Technologies: RESTful APIs, GraphQL (Apollo)
Task Scheduling and Background Jobs: Celery, Bull (Node.js)
3. Databases
Relational Databases: PostgreSQL, MySQL
NoSQL Databases: MongoDB, Redis
Object-Relational Mappers (ORMs): Prisma, SQLAlchemy
4. DevOps and Deployment
Version Control Systems: Git, GitHub, GitLab
Continuous Integration/Delivery: GitHub Actions, Jenkins
Containerization & Virtualization: Docker
Cloud & Hosting Providers: Vercel (frontend), Heroku, DigitalOcean, AWS EC2
Infrastructure as Code (IaC): Terraform (basic proficiency)
Monitoring & Logging: Sentry, LogRocket, New Relic
5. CMS and E-commerce Platforms
Headless CMS: Sanity.io, Strapi
E-commerce Platforms: Shopify (headless architecture), WooCommerce, Custom-built solutions
Payment Integration: Stripe, Razorpay
Search Services: Algolia, Elasticsearch
6. Data and Analytics
Analytics Platforms: Google Analytics 4, Mixpanel, Hotjar
Data Visualization & BI Tools: Metabase, Apache Superset, Tableau (basic)
A/B Testing Tools: Google Optimize, VWO
7. Design and Branding
Design Systems & UI Libraries: Custom Figma Libraries, Storybook
Prototyping Tools: InVision, Marvel
Creative Suite: Adobe Illustrator, Photoshop, Lightroom
8. Project Management and Collaboration
Project Management Tools: Notion, Trello, Jira, ClickUp
Communication Platforms: Slack, Zoom, Discord
Documentation: Notion, Confluence, GitHub Wiki
9. AI, Automation, and Emerging Tools
AI Integration: OpenAI (ChatGPT), GitHub Copilot
Creative AI Tools: Runway ML, Midjourney (for visual research and prototyping)
Automation Platforms: Zapier, n8n, Make
Additional Competencies
Business and Strategy
Lean startup methodology
Direct-to-consumer (D2C) model implementation
Artisan network management and cultural branding
Community-based supply chains
Content and Marketing
SEO and content strategy
Pillar content development
Omnichannel engagement strategy
Leadership and Communication
Cross-functional team management
Community development with rural artisans
Strategic partnerships and stakeholder communication
Languages
English (Professional)
Bengali (Native)
Hindi (Fluent)
Contact
Ph: +91 8250084850
Mail: rahulroy@aitihya.co.in
Mail: rr6216009@gmail.com
Mail: ceo@aitihya.co.in
Address:
Srikrishnapur, Purbapara, Dasghara, Hooghly
West bengal - 712402
India
Buy Me a Coffee!!
